Episode 4

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Published on:

24th Feb 2018

Doing Digital Marketing with Robyn Pynsent

In the fourth episode of Old Fox Young Fox, we sit down with Robyn Pynsent (Robyn Fawcett), a Digital Marketing expert, particularly in B2B. She has worked with some of Australia’s largest companies and has driven acquisition of new business across email, web and social channels.

Robyn shares how you can apply cutting edge marketing thinking to your business. She helps understand which questions to ask yourself when going to market including who are you targeting and where do they hang out (digitally)?

Topics include:

  • What is Digital Marketing exactly?
  • What is e-commerce?
  • What does it mean for you and your business?
  • How do you choose where to invest your budget to get best bang for buck?
  • What are the future trends of Digital Marketing?
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About the Podcast

Old Fox Young Fox
A show that explores the impacts of a rapidly changing world.
Old Fox Young Fox is an intergenerational conversation where hosts Jeremy Woolwich and Oliver Happy talk through themes impacting our lives, viewed through the lense of different generations and guided by acknowledged experts.

Topics include:
Baby Boomers, Millennials, Generation X, Y & Z. Blockchain, The Circular Economy, Social Media, AI, Gamification, Brexit, Modern Elders, Happiness, The Gig Economy, The Climate Emergency, Fake News. All present opportunities and threats.

Everything is connected, everything is changing. What does it all mean?
How might it affect our businesses and our lives?

How do we adapt?
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About your hosts

Oliver Happy

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Oliver is the Young Fox. He works in tech. He enjoys building web and mobile apps that improve people’s lives. With his background in building tech, he is pretty comfortable with all things software, hardware and cloudware. Oliver is our Young Fox and definitely isn't ready to be called the 'Middle Fox'. Even though Oliver was born in New Zealand with a keyboard in hand so to speak and is very comfortable in the new digitized business world, he recognises the value of the new world view learning, benefiting and integrating the knowledge, experiences and wisdom from the old. Oliver is keen to explore and adopt ideas new or old that will help navigate the challenges ahead.

Jeremy Woolwich

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Jeremy Woolwich is a marketing, communications and strategy consultant with over 30 years of experience. His practice Independent Perspective Ltd. helps companies both global and local, tackle common challenges, plan for change and evolve. Jeremy is our Old Fox and is damn good at it. However the world has changed since Jeremy cut his teeth in business and as the speed of change gathers pace, he is intrigued by the new and emerging trends that are shaking the foundations of how business get things done and the challenges they present to individuals, management teams and the wider community. Jeremy reads widely and enjoys developing strong, educated opinions on things that matter.